Home Eye Clinic

My own domiciliary practice: NHS and private home eye tests across the Midlands.

Presenting problem: My practice needed a site that older patients and their families can use, and booking requests that always reach the team.
Assessment: Many patients are over 70, so legibility comes first. The domain had been hit with pharmaceutical spam pages. Booking notices depended on a single mailbox.
Plan: A site built for legibility first, a bookings admin for the team, booking alerts with a fallback, encrypted off-server backups, and a chat assistant for bookings and questions.
Outcome: Live at homeeyeclinic.co.uk with eleven area pages. Bookings admin since 10 Sep 2026; chat assistant answering since 21 Sep 2026. Backups are encrypted and have been restore-tested.

What changed for the practice

No lost bookings. Every request is saved before anyone is notified, so a failed alert can’t lose a patient, and the team is told if alerts stop working.
A clean search presence. Spam pages left by an earlier compromise of the domain have been cleared out of search results.
Questions answered out of hours. A “Message us” button on every page takes bookings and questions straight to the team. Its answers are reviewed regularly, and it can be switched off in seconds.
Patient records protected. Backups are encrypted, kept off the server and retained only as long as the privacy policy says.